Tips on Shopping Lilly Pulitzer Online Sales

14 Aug

And so it begins.


Okay, so it’s not that serious, but here’s a round up of Lilly Pulitzer Sale Shopping tips that have helped me over the years.

What’s the big deal anyway?

Unless you live near an actual Lilly Pulitzer store or compete for the six dresses posted on Rue La La, chances are you don’t normally see Lilly Pulitzer on sale.  Like, anywhere.  There’s no sale section online (although, some of the online signature stores will have mark downs).

Twice a year, Lilly does a huge online sale on their main website here.  The prices are insanely low…even lower than the Warehouse Sale prices.  (See my write up here!)

Basically, these sales are the best.

Wait, prices are good?  How good are we talking here?

In the past, I’ve gotten Cassie dresses for $39.  Shoreline totes for $39.  Murfees for like $30.  I think the most expensive thing I’ve ever bought from the sale was a Let’s Cha Cha maxi dress for like $69.  (Yes, you read right.  A LCC maxi was at the sale.  it’s also where I got most of my You Gotta Regatta stuff!)

That’s insane.  So I can just roll over to the site and shop whenever?

You wish.  So, the sale will be starting this Monday at 8 AM EST, and will run until Thursday.  Normal people would think, wow, okay, maybe I’ll click around during my lunch break and pick up a few dresses.

You guys, this sale is serious business.  This is no casual, wonderful shopping experience.  Get ready for tears.  Frustration.  Site crashes.  Your dream dress selling out.

Here is my most important rule about the Lilly sales online:

All of the above will probably happen.  The site will crash.  You won’t be able to complete a transaction.  You’ll want to take to the Lilly FB page and vent about how you will NEVER SHOP HERE AGAIN BECAUSE I LOST OUT ON GETTING MY FAVORITE MURFEE EVER I HAVE SEVEN KIDS TO SUPPORT AND I DESERVE THIS.  (I’m serious.  Reading the Lilly FB page during a sale is pretty entertaining.  We should make bingo cards.)

Well, that’s dumb that the site crashes.  They should buy more internet and be ready.  I am very angry.

(Yes, I have seen ladies say that before.)  Without getting into a super big technical explanation, you can’t just “buy” more internet.  A website is hosted on a server (along with a lot of other websites), and if traffic surges to several times its normal amount, it overloads that server and the website goes down.

Think of it like if you had a kid tugging on your arm asking for something.  You can handle that.  Heck, you could probably handle three kids asking you for something.  But, if seven thousand kids suddenly start pulling on you to get something, you’ll probably get overwhelmed and curl up in a fetal position. (Or just take this quiz…)

This happens to sites all the time.  (Twitter whale, anyone?) 

So, chill out, and channel that anger into some food.

Okay, I’m chill now.  So, practically, what should I do?

Lilly actually put out a list of sale tips, but if it’s all tl;dr, here’s some of the most helpful things to keep in mind.

1.  Create an account ahead of time and upload your payment information.

2.  Wake up early (like before 7 AM EST) and log into the site.  

Once the sale begins, things will begin to sell out super quickly.  If you are already logged in and have payment information ready, you can do fast checkouts with just clicking a few times.

3. Have multiple devices going.  Sometimes the site will load on one, but not the other.  I’ll shop on both my phone and my laptop.  Last sale, I ended up doing most of it off my iPhone, while my desktop site refused to process.

4.  Check out a million times.  Shipping is free during the sale, and it’s better to make a bunch of little transactions rather than wait to do one big one.  JUST BECAUSE SOMETHING IS IN YOUR CART DOES NOT MEAN IT IS YOURS.  (Again, that is one of my favorite rants to read on the FB page.  “It was in my cart, it was mine, and now it is gone!”  No. Sorry.  It’s not yours until you pay for it.)  Last year, I had like four separate orders, some of which just had one item.

5.  Thoughts on Teamwork.  

Here are my thoughts on teamwork.

Things sell out so quickly that if you spend time looking for your cousin’s best friend’s favorite print, then you might miss out on your own deals.

I think teamwork is great in most situations (like if you are at the Warehouse Sale), but when you are fighting bajillions of girls online who are salivating over lobster prints, I think it’s better to stay focused on your own list.

(Now, if you are buying a murfee and you know a friend will like it, by all means, snap up two.  But again, this whole process is so quick, you won’t have time.)

6.  Don’t be that girl.

Seriously.  Don’t take to Twitter, FB, Instagram and whine about how the site went down or how you missed out on the limited edition PGA Tour Murfee that is SO SUPER SPECIAL BECAUSE MY OMGBOYFRIEND PLAYS GOLF AND HE WILL KNOW MY EVERLASTING LOVE FOR HIM IS REAL IF I WEAR A GOLF THEMED SCARF

This is all of our faces in response to that type of behavior:

At the end of the day, it’s all just pretty printed fabric.  I promise you, even if you stumble out of there with a only cute Murfette clenched between your fingers, it will be okay.

Hope that helps!  Feel free to leave any other tips or sale shopping stories below.

xo Tier



7 Responses to “Tips on Shopping Lilly Pulitzer Online Sales”

  1. J August 14, 2014 at 5:26 pm #

    During the sale, is it just the clothes that are on there currently that are put on sale or do they also bring back the summer prints?

  2. Kate August 17, 2014 at 9:01 pm #

    Such a first world problem to be complaining about the Lilly sale BUT I really think it’s unfair to have it start at 8 AM EST. I realize starting it later means people are already at work but that is really early for anyone not in the eastern time zone. Plus they always say “ish” so it may not even be 8. I woke up super early one year but I am not doing it again.

    I just remind myself it pays to be PST for award shows and sports/games

  3. Christian October 22, 2014 at 3:05 am #

    Hello, I am a representative for Country Club Prep! In case you are not aware, Country Club Prep is an online store that sells many preppy brands conveniently in one place such as Vineyard Vines, Southern Proper, and LILLY PULITZER. I have a code I can share with you for 20% off your entire purchase, including your Lilly Pulitzer Items!! Unfortunately, this code cannot be posted publicly online, but I have set up an email that will reply to you immediately with the coupon code. Just email and you will receive the 20% off code immediately! Enjoy!!

  4. The Preppy Leopard January 2, 2015 at 3:43 pm #

    Reblogged this on The Preppy Leopard and commented:

    Hi, friends! The Lilly Pulitzer New Year Cheer is almost upon us, and I thought it’d be a good idea to brush up on all the sale tips that have helped me in the past.

    Happy Shopping!

  5. Patio Lane September 29, 2015 at 4:12 pm #

    Tierney! I had to come here for work, looking at people selling Lilly online or just blogging about it. I stumbled onto yours, and sincerely, THANK YOU for making it entertaining. Something so simple as the GIFs just made the whole post readable. So many of these other ones are SEO keyword bombs, so it was refreshing to have one be enjoyable. Keep it up! ~Nate at Patio Lane

  6. jane June 17, 2016 at 9:14 am #

    Great article, I have been doing the Lilly sale for the last two years. The first year I did great…last year logged on the site early but at 8 the sale items did not show up. I also signed on to my phone and was able to get on a hour waiting list.


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