Neiman Marcus x Target Holiday Collaboration!

10 Jul
Target has garnered lots of attention in recent years with their collaborations with big name designers like Missoni, Rodarte, Tucker, Anna Sui, and Proenza Schouler.
After The Shops at Target debuted earlier this year, I wasn’t sure if they were going to go that route with big name designers anymore, and instead would focus on smaller boutiques.  But, Target announced today that their new collaboration would be debuting on December 1, and would be with the uppity-priced, department store behemoth Neiman Marcus.
I was kind of like, Okay, Good Idea, Whatever, until I read more of the story.  Guys.  This isn’t just a collaboration with the department store, but a collaboration with all the designers that store carries.
Here’s the line up from Target’s blog:
Ranging in price from $7.99 to $499.99, with most items less than $60, the collection boasts an impressive designer roster: Alice + Olivia, Altuzarra, Band of Outsiders, Brian Atwood, Carolina Herrera, Derek Lam, Diane von Furstenberg, Eddie Borgo, Jason Wu, Judith Leiber, Lela Rose, Marchesa, Marc Jacobs, Oscar de la Renta, Philip Crangi, Prabal Gurung, Proenza Schouler, Rag & Bone, Robert Rodriguez, Rodarte, Skaist-Taylor, Thom Browne, Tory Burch and Tracy Reese.

Are you kidding me?!  Read through those names again, and try not to die.  Can you even imagine getting Brian Atwood or Tory Burch shoes at Target?!  Or a Marchesa gown?  Or a DvF wrap dress?  OSCAR DE LA RENTA, people!

This is going to make me nervous–way more nervous than the Jason Wu sale did earlier this year.  (And I was a wreck over that one!)  

Here’s another quote from Target:

The designers were given the freedom to explore categories they felt strongly about—some chose to create products that fall in their area of “expertise,” while others took this as an opportunity to explore an entirely new category. What results is an unforgettable collaboration that we can’t wait for you to see.

What a cool concept!  It’ll be interesting to see what the designers come up with, but I got to admit–I hope some of them stay true to what made them famous!  (DvF, I’m coming for you!)
Look for the collection in stores and online on (SIGH) December 1!
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One Response to “Neiman Marcus x Target Holiday Collaboration!”

  1. Franziska July 10, 2012 at 7:19 pm #

    This will be the one time I go to Target to stand in line. I want a DvF dress so bad, but $300+ is too much. I will take a Target DvF for sure

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